Commercial Break: Can dodgy celebs convince us of dodgy crisp claim?
Walkers like to make a song and dance about their ad campaigns so it’s baffling as to why this new one, launched last night, has been born dead from the neck up.
They’ve taken the spurious idea that their crisps “can make any sandwich that little bit more exciting” a claim that they’ll never get to stand up in court if common sense has got anything to do with it, and tried to demonstrate it by hot-footing it off to… the town Sandwich in Kent! With celebrities!
That’s because celebrities make any situation crackle and fizz more than ordinary folk don’t they? Even if they’re a bunch of charisma-free grunts like Jenson Button, Frank Lampard, Marco Pierre White and Pamela Anderson. Nice, at least two of them have starred in home-made sex tapes so that should get things going. Oh, and there’s JLS, who don’t count as real celebs because they were on The X Factor.
As usual, they’re all led by Walkers’ regular harbinger of doom, Gary Lineker, the man whose lack of personality has helped make BBC1’s weekly Premier League post mortem less exciting than an actual post mortem.
Look at the barely-disguised disgust on Marco Pierre White’s mush as he gamely tries to go along with the premise that a bag of Walkers crisps will jazz up any sandwich he could cobble together (although crucially, he never actually makes the claim himself.)
A spokesbod for the snack behemoths growled: "The new Walkers ad is all about taking the ordinary and making it extraordinary." So there you are people of Sandwich, you’re ordinary, okay? The only reason these snack fascists have descended on your bog-standard town is because some inspiration-free ad excec had a piss-weak idea about jazzing up a sandwich with a bag of crisps.
And they dare to wheel Lineker in to ring-lead the razzmatazz? Gah!