Commercial Break: Britain's grafters get shafted by booze ad

26 May 2009

Here’s a booze ad that celebrates those undervalued working men of Britain. Those whose honest toil goes unnoticed but without whom, we would be nothing. We’re talking roofers, gas fitters, satellite dish erectors. Strangely, consumer website editors don’t get a mention – maybe they’re saving that for the extended cinema version.

So what is the drink that they all turn to after a hard day’s graft? Cider – Strongbow to be precise. Cider – the drink you’d normally associate with tramps, the jobless and crusties who wander around festival sites accompanied by a lurcher tethered on a bit of string. Great.

You’re probably asking, “So what do you drink after work then you smart-arse website?” Gin and tonic of course. And it's before during and after actually.

8 comments

  • dvdj
    Such a shame that cider has such a bad name for itself. Nothing better or more refreshing in my opinion.
  • Ben
    I always found it funny - when questioned "What's that you're drinking" when I was drinking cider - to then be told "thats a bit of a girly drink isn't it?" By beer drinkers. "So what's that you're drinking? 3.5% Carling? And you're calling ME girly for drinking 8% Cider? I PISS 3.5%!!!" I used to say.
  • Jetpac
    "Cider – the drink you’d normally associate with tramps, the jobless and crusties who wander around festival sites accompanied by a lurcher tethered on a bit of string." What the Fuck? That's an incredibly ignorant and outdated comment. I am a Cider drinker and from Somerset just for the record. but i thing you will find that Cider has undergone somewhat something of a renaissance over the past few years and is now more associated as being a classier drink. when you think of tramps you think of Tennants super and Special brew.
  • Joff
    Nothing wrong with a nice pint of G&T Andy, so I hope for your sake you're not mocking us.
  • Mike H.
    Tonic? I usually mix my Gin with Gin, and as for Cider? If anyone says, "Bit of a girs drink innit?" just pour their lager top all over their crapply styled hair and punch them in the face* * Mike Hock does not in anyway condone violence (false)
  • Mike U.
    Judging by the way my dish is aligned it looks like the fucking satellite fitter had a few jars too many before coming to my house TWAT!
  • Halifax
    a nice vista of Halifax in the ad.
  • Commercial B.
    [...] while back, we got all sneery about the new Strongbow ad, the one that slightly apes Braveheart and celebrates the traditional working man and his love [...]

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