Commercial Break: Britain's grafters get shafted by booze ad
Here’s a booze ad that celebrates those undervalued working men of Britain. Those whose honest toil goes unnoticed but without whom, we would be nothing. We’re talking roofers, gas fitters, satellite dish erectors. Strangely, consumer website editors don’t get a mention – maybe they’re saving that for the extended cinema version.
So what is the drink that they all turn to after a hard day’s graft? Cider – Strongbow to be precise. Cider – the drink you’d normally associate with tramps, the jobless and crusties who wander around festival sites accompanied by a lurcher tethered on a bit of string. Great.
You’re probably asking, “So what do you drink after work then you smart-arse website?” Gin and tonic of course. And it's before during and after actually.