Commercial Break: Batman helps ordinary folk become financial heroes
Here’s a set of new ads for the US financial network Lending Tree. They cast ordinary citizens as potential superheroes in the fight against financial misdoings by others.
It’s a flimsy concept, but the ads are elevated to the level of near-genius by some gloriously blustery voiceover work by Adam West (the 1960s TV Batman of course.)
You can almost see 80 year-old West’s over-the-top acting in your mind’s eye as his magnificent verbal billowing takes the English language on a rollercoaster ride. It’s even better if you imagine him doing it as Batman.