Commercial Break: Are you aware? You soon will be
October is Breast Cancer Awareness Month, but there can be no harm done if we start early with this public service ad by the ReThink Breast Cancer organisation.
To some, this ad might be seen as a cheap and gratuitous excuse to pander to fans of lazy sexism. But it isn’t – trust us. The more you watch it, the more you’ll find your awareness being raised.
We’ve had it on a loop most of the morning and we’ve got new levels of awareness that we never thought were possible.
Save the boobs, yeah?