Commercial Break: Another Torres ad, confusion mounts

13 February 2009

A couple of weeks ago we sneered and pointed at a crappy ad for a small town hairdressing salon in Spain that was supposedly owned by a friend of Liverpool striker Fernando Torres, with the star appearing in it as a favour to his old mate.

Looks like we’ve been had. Two more half-arsed Spanish ads have appeared, also starring Torres – one for tennis lessons and the other for a dog training school (below). Notice that in the new ad, Torres is wearing Nike gear. Sniff sniff, poooh, smell that rat anyone? Have we been stitched up by a cunning Nike viral?

The truth is, we’re still not exactly sure. There’s not a trace of Nikeness in the hairdressing ad, but is that part of the stunt? Is it really a series of Nike ads, or is Torres genuinely advertising companies owned by his mates? Or a different company altogether? We do know that the dog ad was filmed in the UK. So.... ???

We don’t like it when ad men are smarter than us, no siree. Watch this space…

8 comments

  • Ows
    If it's a purpose=built viral, Nike have been incredibly clever about it. A whois search on www.narub.com shows the domain to have existed since 2002, It;s registered to the same address in Spain as is given on the website. t's also listed under Madrid-based canine training schools in Spanish "yellow pages" type sites. Somehow, I'm starting to think it might all be real...
  • Ows
    Turns out it's all a big viral campaign for Banco Gallego in Spain!! See here: http://www.offthepost.info/2009/02/football-video-fernando-torres-stars-in-another-really-cheesy-advert/
  • Ows
    Here's Torres doing his promotional bit: http://www.depositoamigo.com/
  • Andy D.
    Good work Ows.
  • Ows
    Cheers Andy... I take it my prize is in the post? ;-)
  • Jim
    Proper advert, love it! Compare that to Michael Schumacher's ponsey "I'm worth it" glossy Loreal shit.
  • Kevan
    Who the hell is Fernando Torres? Sounds like some rubbish Disney character!
  • Carlos J.
    LOL @ Kevan Spoken like a true BITTER ;) FERNANDO TORRES, FERNANDO TORRES, FERNANDO TORRES, LIVERPOOL'S NUMBER 9 :)

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