Commercial Break: An ad that could polar-ise opinion
Hardcore anti-aviation pressure group Plane Stupid have put the ‘mental’ into ‘environmental activism’ with this new ad which is presumably designed to generate sympathy for their cause.
It could go either way however, depending on how you feel about watching realistic-looking footage of polar bears falling out of the sky and splattering on the ground. If that idea doesn’t make you feel uneasy, there’s even a stylistic nod to the desperate 9/11 jumpers as well.
It’s the kind of ad that can only be made in one of two ways – either from a pathological belief in the cause that you’re fighting for or from the continual ingestion of huge quantities of crack. We’re certain it’s the former in this case.
In case you hadn’t been paying attention, some of you may find this advert disturbing…