Commercial Break: All hail NEW Old Spice Guy!
Old Spice Guy is dead! Long live New Old Spice Guy! Don’t panic – it doesn’t necessarily mean the end of the Old Spice Guy that we’ve come to know and love, but rather the emergence of another one, in this ad, to be shown outside of the United States Of A.
Rather than being a smooth, romantic ladies’ man, this bloke is addicted to danger, but whether he’s being hit by a jeep or scoffed by a croc, he’s determined to smell great and still get the girl.
Extra points scored for the tiny on-screen graphic of ‘Dramatisation only. Do not attempt’ during the ad’s most graphic part. Because we’d definitely have been tempted to otherwise…