Comebacks for Bisto, Vimto and Fray Bentos - lard next?
Asda have reported that grocery shoppers are following in the footsteps of their parents and picking up the kind of long-established brand names they remember from their childhood rather than cheaper budget-brand alternatives.
Sales of Fray Bentos tinned pies are up 41% while Bisto gravy sales are up by 20%. Other olde worlde names like Vimto and snakes and ladders board games have also enjoyed a significant spike. Thankfully, despite Carol Thatcher’s best efforts, there have been no increases in the sales of golliwogs.
So what’s going on? Are we looking for comfort during these uncertain times of recession and harking back to our childhoods, a time when we felt safe and secure? Probably. All I know is I’ve just scoffed some Ready Brek (with sugar on it) and it’ll be mince and dumplings for tea followed by Lyle’s golden syrup cake and custard.
How about you? Which brand names from your formative years have you reverted back to using again and which long-gone defunct product would you like to see make a comeback? First one to mention Spangles is a stinker though.