Clarks the toast of Jamaican reggae charts
What would you imagine the biggest shoe brand to be in Jamaica in 2010? Why it’s only good old reliable, sturdy Clarks innit bruv? To be fair, there was a huge clue in the title of this story.
Yes, it’s true, and it’s all thanks to a series of hit songs by Jamaican Vybz Kartel that celebrate the stalwart of the shoe world. ‘Clarks’ was a huge hit for Vybz, as was ‘Clarks Again’. At the risk of being accused of taking the piss, he then bunged out ‘Clarks 3’ – again, a huge hit.
Vybz has over fifty pairs of Clarks, although we’re not sure whether he just bought them all with the royalties from the singles. Of Clarks shoes he says: “It's as Jamaican as ackee and saltfish and roast breadfruit. Policemen wear it, gangsters wear it. Big men wear it to their work. Schoolchildren wear it to school.” For all we know, Raoul Moat wear it as well, although if he does, he’s probably eaten it by now.
On the back of the musical success, the average price of a pair of Clarks in Jamaica has risen from £46 to £78 and two men were recently nabbed after they nicked £15,000 worth of Clarks. Still, it’s better than the youngsters getting involved in the drugs now isn’t it?