Christmas AdWatch: McVitie's launch first Christmas ad in 30 years

5 December 2014

McVitie have launched their first Christmas advert in 30 years!

The biscuit people have released the fifth instalment in its 'Sweeet' campaign, wherein biscuits are actually puppies and kittens and people go all "Ooooh" at them.

This 60-second ad also features a duckling, husky pup, piglet, reindeer calf and narwhal, performing a version of Yazoo's Only You - we've reached out to Alison Moyet for a comment on the matter, but have yet to get a response - in front of a family doing that biscuit assortment Russian Roulette where no one wants a coconut ring.

It also marks the first time that they've advertised their Victoria variety selection, which itself has had a bit of a makeover, with new foil trays and had the average pack increased to 700g.

Sarah Heynen, United Biscuits’ marketing director for sweet biscuits, said: “Bringing Victoria to TV screens this Christmas is the culmination of what has been an extremely successful year for McVitie’s, following the launch of our masterbrand strategy early in 2014,”

“The latest campaign aims to tap into consumers’ love for McVitie’s and the Victoria range, whilst supporting our continuing efforts to drive growth into the category.”

The move has paid off, with McVitie’s combined sales have risen 4.9% to £392.8m since the company have a reshuffle earlier this year, placing all the sweet biscuits under the McVities brand, and all the savoury items under the Jacobs banner.

We're still creeped out by the notion of animals living inside biscuit packets. Ed. Mof saw it too literally and went dark on Photoshop


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