Charity sabotages Asda clothes
Do you buy your clothes at Asda? If so, you should be ashamed of yourself. Mainly because the clothes found there are so woefully style-less that you may as well dress up in a cloth sack.
However, there are people who are more concerned about the people who make the rubbish clothes and they'll be telling you all about their concerns by sneakily hiding messages in the pockets of garments.
Basically, ActionAid campaigners are slipping messages into thousands of items of clothing at Asda stores around the UK.
Their aim is to highlight what they call Asda's "lamentable record on paying poverty wages to factory workers in developing countries".
Of course, Asda deny these accusations and claim that they've taken lots of measures which will lead to better wages and working conditions for workers in places like Bangladesh.
Now, this might sound like plain old preachy bollocks, but ActionAid want to give you a prize as well. Basically, any customer that finds one of these messages will receive an ActionAid T-shirt and entry into a prize draw to win fair trade food and clothing. If you're liking the idea of that, then maybe you could just go round all the pockets in George whilst doing your weekly shop.
Emily Armistead of ActionAid accused Asda of dragging its heels over the matter - and said the campaign's aim was to "sneak this message directly to consumers right under Asda’s nose".
"There’s a dark side to this company which is the way they treat the workers who actually make the clothes they sell. The women who work in factories in India, Bangladesh and other Asian countries struggle to feed their families despite working long hours in terrible conditions. We want to see fashion made fair, and we believe the British public agrees with us."
ActionAid reckon that decent wages for workers would cost Asda an extra 2p on a £4 T-shirt, but the Wal-Mart owned company disagree.
"The idea that charging 2p more per garment would mean workers earned 2p more is disingenuous," they said to Sky. "Experts who understand the issue know that the situation of workers in the Asian sub-continent is served best by intelligent action that improves factory conditions in a structured and sustainable way. Our pilot project with another NGO, GTZ, has already resulted in a 15% increase in wages in Bangladesh and it is our firm intention to roll out this innovative project to all our suppliers in the coming months and years."