Charity sabotages Asda clothes

21 July 2010

asda-basketDo you buy your clothes at Asda? If so, you should be ashamed of yourself. Mainly because the clothes found there are so woefully style-less that you may as well dress up in a cloth sack.

However, there are people who are more concerned about the people who make the rubbish clothes and they'll be telling you all about their concerns by sneakily hiding messages in the pockets of garments.

Basically, ActionAid campaigners are slipping messages into thousands of items of clothing at Asda stores around the UK.

Their aim is to highlight what they call Asda's "lamentable record on paying poverty wages to factory workers in developing countries".

Of course, Asda deny these accusations and claim that they've taken lots of measures which will lead to better wages and working conditions for workers in places like Bangladesh.

Now, this might sound like plain old preachy bollocks, but ActionAid want to give you a prize as well. Basically, any customer that finds one of these messages will receive an ActionAid T-shirt and entry into a prize draw to win fair trade food and clothing. If you're liking the idea of that, then maybe you could just go round all the pockets in George whilst doing your weekly shop.

Emily Armistead of ActionAid accused Asda of dragging its heels over the matter - and said the campaign's aim was to "sneak this message directly to consumers right under Asda’s nose".

"There’s a dark side to this company which is the way they treat the workers who actually make the clothes they sell. The women who work in factories in India, Bangladesh and other Asian countries struggle to feed their families despite working long hours in terrible conditions. We want to see fashion made fair, and we believe the British public agrees with us."

ActionAid reckon that decent wages for workers would cost Asda an extra 2p on a £4 T-shirt, but the Wal-Mart owned company disagree.

"The idea that charging 2p more per garment would mean workers earned 2p more is disingenuous," they said to Sky. "Experts who understand the issue know that the situation of workers in the Asian sub-continent is served best by intelligent action that improves factory conditions in a structured and sustainable way. Our pilot project with another NGO, GTZ, has already resulted in a 15% increase in wages in Bangladesh and it is our firm intention to roll out this innovative project to all our suppliers in the coming months and years."

8 comments

  • Paul C.
    Do Action Aid still accept ASDA clothing to send back over to Bangladesh? It's a bit like closed-loop recycling.
  • qwertyuiop
    What's this? A free ActionAid T-shirt? Not the best idea is it? What happens if you go out in public wearing it? Will your fellow man/woman on the street start instinctively avoiding you through fear of you rudely interrupting their day with their intrusive money snatching pleas? Yes ActionAid, I see what you did there! And entry into a prize draw for clothes and food? Chances are fairly high that fair trade clothes will end up being not too dis-similar to the aforementioned cloth sack, and the free food may as well be shredded cardboard as that is most likely the taste experience you'll come away with!
  • Dave
    So they're actually encouraging people to buy ASDA clothes with the possibility of getting a free t-shirt. That'll reduce their sales, well done.
  • Nobby
    > ActionAid reckon that decent wages for workers would cost Asda an extra 2p on a £4 T-shirt, but the Wal-Mart owned company disagree. Who would pay £4.02 for a T-shirt. The price doesn't make sense. £3.99 or £4.00 make sense, but not £4.02. So fuck 'em. If they don't like it then they can cut bananas or pick rice or be a char wallah or a Bollywood star or something like that.
  • d72
    Stupid hippies, what about the underpaid/unemployed people in THIS COUNTRY? Maybe if we didn't have so many "charity" workers campaigning for aid for foreigners driving around in their company cars then it might help our country a little bit. Getting poorer countries to provide us with goods and materials is the history of this country, it's what we do, it's just how things work, it's also how nature works, survival of the fittest so get over it tree huggers.
  • stace
    d72 what a self observed twat!! do you not care about any1 but your self?! your country? well i bet you wouldn't be saying that if it was you who couldnt feed your family??!!
  • Thomas
    Does anyone know that garment workers earn more then private maids in Bangladesh. I think you guys living in first world country and got nothing to do. So, make some big noise about this and that, and make living on charity organisations. I would say, go there, live there for 1 to 2 years on your own money. Only then you will realize that garment industries have positive effects on poor peoples life not the way you are imagining from here.
  • Danny
    What people seem to forget is that of all the major supermarkets, Asda does BY FAR the most charity work both in the local area, and on a larger scale. Action Aid should really be targeting Tescos, who really are not pulling their weight. The F&F clothing range workers are even more exploited. And it's not like Tesco can't afford to pay they decent wages, they're one of the richest corporations in Europe.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment