CDiscount inspires consumers with new logo, surprisingly fails
So your company has gone to the wall with not inconsiderable debts of over £8 million, and the people you owe the most cash to are your parent company which owns half the business. Bugger. And since nothing spreads faster than bad news, CDiscount.co.uk are now in the precarious position of having to continue trading as a going concern in an attempt to attract a buyer, while hoping customers trust the business won't be wound-up the moment they place an order. Bugger again.
How do you fire up people to take a chance on buying your products? How do you keep whatever revenue you have from drying up overnight? You get a spanking new logo that's what - a logo lets the world know you're still in the game and you're not going anywhere, no matter what anybody say. Something like this, then:
Because nothing says "we won't go tits up if you give us your money" quite like "in provisional liquidation".