Cadbury own the colour purple

2 October 2012

cadburyA High Court judge has ruled that Cadbury now owns the colour purple. Seriously. Thirtysomethings who still wear '90s throwback clothes in a bid to recreate their purple youth will be devastated.

This all happened after Nestlé took Cadbury to court to challenge an earlier ruling which gave the Kraft owned confectioner exclusive use of Pantone 2685C.

This has been a thoroughly pointless battle that's been going on for nearly half a decade. Nestlé wanted to challenge a ruling, claiming that colours couldn't be protected as a trademark.

However Judge Colin Birss ruled that they can, and that colours are "capable of being signs" and determined that the famous shade of "Cadbury purple" had become inextricably linked with the Birmingham-based company. We look forward to McDonald's trying to copyright red and yellow together in the coming weeks.

Judge Birss said: "The evidence clearly supports a finding that purple is distinctive of Cadbury for milk chocolate."

Purple has been used in Cadbury's packaging since 1914.

19 comments

  • Wonka
    Silk Cut
  • foxes
    Of course Apple own the colour white - specifically shiny white. Watch out manufacturers of washing machines and fridges - lawsuits on the way...
  • Marky M.
    For god's sake don't tell Apple this.
  • Dan
    Didn't Orange and Easy Group have a falling out over orange?
  • Whoopi G.
    Jeez every knows that since before it's release Warner Bros. Pictures Release date(s) December 18, 1985 have owned "The Colo(u)r Purple). I guess myself & Steven (Speilberg) are going to have to go apeshit on some cadbury assholes ..which are gonna be blacker than I am & purpler than pantone 2685C when we've finished opening a can of (c.a.p) "Whoop(ie) -Ass on their sorry butts!
  • Sicknote
    Apple have already patented the colour white - unless you're black you're basically fucked
  • Euan
    Don't think it's entirely unreasonable for one specific pantone shade, when used in connection with chocolate, to be restricted to Cadbury's after they've been using it for nigh on 100 years...
  • Witwicky
    Soon we won't be able to call apples apples because Apple have patented it and we have to call them oranges but then orange have patented orange so we won't be able to call anything by any name as everything is being bloody patented.
  • Chewbacca
    @Witwicky You forgot about Blackberries...
  • LancerVancer
    Fruit will just be known as produce no-197nc256OPKfe3 That twat from Coldplay will have to rename his kid. Jeeez i needs some weed.
  • Kevin
    Anyone that knows colours knows that you can change a tiny thing and it's a different colour. This is just being picky.
  • Zeddy
    Does this mean Cadbury put a glass and a half of full off-white milk in every bar?
  • Mr P.
    I really like those big hazelnut-in-toffee chocs you get in Quality Street. You know, Quality Street made by Nestlé. The ones in the...
  • Chewbacca
    Mr Patel, you're needed in the Sainsbury's thread!
  • leeisgod
    guess I'll be calling it my mauve bellend from now on then.
  • Nicodemus J.
    It's just that one shade of purple and just in respect of that class of goods. Why would anyone else want to use that shade to sell confectionary if not to trade on the goodwill in it? The point of trademarks is to stop that. It's not exactly news, BP own a specific shade of green, B&Q a specific shade of orange. Pretty well established law to be honest.
  • bogbrush
    T-Mobile owns magenta. Does this mean is T-Mobile and Tiffany got together they could sue Cadbury?
  • Dick
    They also own runny shit that has slightly melted in the sun brown. That is the colour of their chocolate.
  • ESelman
    This site is retarded. Cadbury made it so that other chocolate companies can not make wrappers of the same purple. Makes sense to me, it's their trademark colour. Before you go bitching about something, read up, and make sure you have a clue of what's going on.

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