Cadbury own the colour purple
A High Court judge has ruled that Cadbury now owns the colour purple. Seriously. Thirtysomethings who still wear '90s throwback clothes in a bid to recreate their purple youth will be devastated.
This all happened after Nestlé took Cadbury to court to challenge an earlier ruling which gave the Kraft owned confectioner exclusive use of Pantone 2685C.
This has been a thoroughly pointless battle that's been going on for nearly half a decade. Nestlé wanted to challenge a ruling, claiming that colours couldn't be protected as a trademark.
However Judge Colin Birss ruled that they can, and that colours are "capable of being signs" and determined that the famous shade of "Cadbury purple" had become inextricably linked with the Birmingham-based company. We look forward to McDonald's trying to copyright red and yellow together in the coming weeks.
Judge Birss said: "The evidence clearly supports a finding that purple is distinctive of Cadbury for milk chocolate."
Purple has been used in Cadbury's packaging since 1914.