Buy One Get One Free... Later from Tesco - penguins breathe huge sigh of relief
Customers who don’t opt to take the ‘free’ item from BOGOF offers will be given a voucher that will last for months – they can then go back and claim their ‘free’ item at a later date. The plan is aimed at reducing the amount of waste that customers experience, and Tesco’s leader, Terry Leahy explained the scheme further…
"As one small, new step we will adapt our 'buy one get one free' offers in perishable foods to give our customers a new opportunity – 'buy one get one free – later.’ So customers will be able to get that other salad or vegetable or yogurt when they want it and when it will be used, not all together when it may – in the end – go to waste."
Wow – what a guy. Of course, cynics will say that it’s a win-win situation for Tesco and that customers will forget to go back for their free cucumbers or Pepperami or will mislay the vouchers by mistake. But what do cynics know about anything? We say that if this environmentally-visionary move saves the life of just ONE penguin, then it’s worthy of the Nobel Penguin Prize.