Buy more stuff when you recycle
A new scheme, based on loyalty rewards and vouchers, is going to reward greener households. those who actually separate stuff and that.
A £5 million fund has been set up to reward the greenest, in a bid to increase recycling rates in England.
Councils that offer weekly bin emptying services, instead of fortnightly, can bid for a share of the cash to increase their recycling rates by providing the incentives to those who recycle.
The scheme was originally piloted back in 2010, and was found to be quite the success with recycling rates increasing by 35%.
Local Government Secretary Eric Pickles, that one off the telly, said: “Rewards for recycling show how working with families can deliver environmental benefits without the draconian approach of punishing people and leaving out smelly rubbish."
"Councils with fortnightly collections will not receive government funding and are short-changing their residents with an inferior service."
The closing date for bids is November 7th, and those who've been the most successful will be unveiled in January.