Birds Eye stick a knife through the heart of the Captain
Frozen food giant Birds Eye is launching a new branding and packaging as part of a £60 million Europe-wide relaunch.
They've ditched the salty dog Captain Birdseye and his keen crew of suspiciously young seamen (which is probably wise, in this Yewtree era), although there's no word on whether that polar bear character has been given his P-45 yet.
The campaign, called The Food of Life, aims to ‘champion real food and the way real people eat and interact at meal times’. Shall we have a look at it?
Birds Eye are also trebling their digital spend, and increasing its presence on social media. Overall, the company should be spending approximately £16m in 2014 alone.
That means you'll be hounded by them, day and night, like a seafarer who can't unsee the terrors of the ocean.