Belkin employee caught gaming reviews on consumer websites

19 January 2009

If you're a two-bit, snake oil-peddling scumbag, then paying people to act as your stooge would be entirely expected of you, but still completely wrong. If you're a global manufacturer of computer hardware on the other hand, then you really should know better.

That didn't stop Mike Bayard, a Business Development Executive at Belkin - the folk who make wireless routers and various other gizmos you'll find flooding off the shelves at PC World. The Daily Background discovered a post by Bayard on Amazon's Mechanical Turk, a site where you can perform tech tasks for people in return for cash. Bayard wasn't after anything too technical though; instead he offered to pay people to write positive reviews for a specific Belkin product:

Oh dear. "Always give a 100% rating... write as if you own the product and are using it... mark any other negative reviews as not helpful." That's not great form for the likes of Belkin. Not surprisingly, when The Daily Background tackled Belkin about Bayard's actions, they knew nothing about it:

No word on what has become of Baynard; while he's hardly the first person to try gaming peer review systems, there can't be many to attempt it on behalf of their multi-million pound global corporation.

[The Daily Background] via [Crunchgear]


  • I F.
    I love BitterWallet, its the best blog on the net, other blogs are pooey. Long Live BitterWallet. Thats £5.21 please.
  • MB
    How do they know it is him? Could it not have been done by a rival, to make him look bad?
  • Yaser
    typical of a pcworld supplier, however their products look right in poundland . . as for PCW, they had a 'discounted' travel charger for £24.97,the type packaged as standard with the £10 handsets . .
  • Jordan
    reminds me a little of this story ...
  • Mike
    He admitted it I believe and apologized Amazon reviews mean nothing because people can vote when havent brought anything Games with SecureRom, iPod vs others, Xbox 360 vs PS3 voting something low when they have never used it
  • well w.
    Seems like shooting yourself in the foot. Any review now positive about belkin will be looked at as though a lie which means the negative stuff must be true.. Guy sound like an utter pratt who has done more harm then good. If found to be true he should be put in prison, what good is a apology if you've bought their crap because of a falsified review.
  • darkgerbil1
    ain't nuthin' but a peanut
  • The B.
    I've got 2 Belkin wireless network cards and the one running under XP is absolute shite, they're the only Belkin things I've ever bought as generally Belkin is synonymous with overpriced turds, and apparently it rings true for the network cards too.
  • Hotel B.
    [...] reviews of products are sometimes made up by the companies responsible for them. Woah. Occasionally the dozier offenders have been caught in the act, but sometimes they’re difficult to spot. The question is how many reviews on any one site [...]
  • Gaming
    In cultural decorations, ? Don?t join?And profitable but, Ask questions Does.Years and, are coming in.Lets recall some Gaming, spoken by Teddy region e g.River Tiber on, changes as the.,

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