Be afraid, citizen - how to market Dettol's new macGuffin
It's fair to say that people don't die too often of household germs. Those who wipe raw chicken in their eyes deserve everything they get, but by and large most of us get through the day by applying basic common sense - washing our hands, practicing basic food hygiene and so on.
Trouble is, common sense doesn't sell cleaning products, and it certainly won't sell Dettol's no automatic soap dispenser. It's a "No-Touch Hand Wash System", another piece of crapola to clutter up your kitchen and bathroom that you really don't need. As always in such cases, Dettol needs to instill a heightened sense of fear in consumers by making talking about HARMFUL bacteria and germs, but as avid Bitterwallet reader Richard points out, their marketing appears to suffer a convoluted logic bypass:
Worst. Strapline. Ever. Just so we're clear then: Dettol don't think you should use regular soap pumps, because if you do your hands will suddenly be crawling with germs - which their soap will immediately kill a fraction of a second later.
Of course, if you followed Dettol's logic through, they should really be offering automatic taps to prevent you touching them, too - have you ever thought about germs on your taps, people? Or maybe Dettol should sell antibacterial mittens that are stitched to your wrists to prevent you touching anything ever again. It's hats-off to the bullshit-baffles-brains marketeers once more.