Aviva go home you name-changing, job-slashing pinheads
This was clearly going to be a tall order since research had shown that when asked to name an insurer, 50% of people said Norwich Union, and no one said Aviva. After being prompted, 10% said they recognised the name Aviva, whilst 90% had heard of Norwich Union.
So Aviva embarked on an ad campaign costing an estimated £12.5 million, starring big names like Bruce Willis, Elle McPherson and Ringo Starr. Slowly, the name Aviva began to seep into the average Brit’s consciousness. Job done.
Fast forward to today – Aviva (that’s Aviva who spent an estimated £12.5 million on an ad campaign plus god knows how much else on the entire rebranding ‘project’) have announced that they’re making 1,100 members of staff redundant in a slightly sexy-sounding ‘efficiency drive.’ What a bunch of utterly abominable cocks they truly are.
Ironically, while creating this story, your correspondent accidentally typed the name Arriva (the well-known bus company) instead of Aviva on three occasions. Funny that innit?