Aviva can't get their bicycles nicked
Britain is broken isn't it? Well, not if you include our incredibly smart kids who keep nailing their GCSEs. And I suppose you shouldn't count the amount of people who do nice things like volunteering for charity and the like. Still, what about those nasty thieves. They're always at it, right?
Well, not quite. You see, Aviva (the insurance company) tried to do a PR stunt which saw them leaving bicycles out and around London to show how they'd get stolen by naughty people. However, the stunt backfired after the thieves failed to take stuff.
The company planted bikes in what they deemed to be the top five hotspot theft locations in the capital. The idea was that the bikes would get stolen and then they could crow about the importance of getting insurance for your wheels.
One bike, which was left outside Euston train station for two days, unlocked, remained unstolen. Never mind the fact that, has it been pinched, you wouldn't be able to claim for it anyway because it wasn't properly secured. Idiots.
The Guardian reports that another bike wasn't stolen outside an office block in an undisclosed location in central London. The PR company picked up the bike after 2 days. One bike, again unlocked, was stolen in Fulham outside a house and another outside a shop.
The PR company behind the stunt, Red Consultancy, said: "This experiment was not intended to be scientific."
You got that right. What this shows is that cyclists should invest in a decent bike lock before getting out insurance for it.
An Aviva spokesman says: "Obviously bike insurance will cover you for any theft or damage, but much better not to go through the hassle of dealing with the loss of your transport in the first place. And remember insurers do expect your cycle to be properly secured – and that means locked to a fixed immoveable object – unlike the poor security measures used in our experiment."