Aviva can't get their bicycles nicked

25 August 2010

aviva-logoBritain is broken isn't it? Well, not if you include our incredibly smart kids who keep nailing their GCSEs. And I suppose you shouldn't count the amount of people who do nice things like volunteering for charity and the like. Still, what about those nasty thieves. They're always at it, right?

Well, not quite. You see, Aviva (the insurance company) tried to do a PR stunt which saw them leaving bicycles out and around London to show how they'd get stolen by naughty people. However, the stunt backfired after the thieves failed to take stuff.

The company planted bikes in what they deemed to be the top five hotspot theft locations in the capital. The idea was that the bikes would get stolen and then they could crow about the importance of getting insurance for your wheels.

One bike, which was left outside Euston train station for two days, unlocked, remained unstolen. Never mind the fact that, has it been pinched, you wouldn't be able to claim for it anyway because it wasn't properly secured. Idiots.

The Guardian reports that another bike wasn't stolen outside an office block in an undisclosed location in central London. The PR company picked up the bike after 2 days. One bike, again unlocked, was stolen in Fulham outside a house and another outside a shop.

The PR company behind the stunt, Red Consultancy, said: "This experiment was not intended to be scientific."

You got that right. What this shows is that cyclists should invest in a decent bike lock before getting out insurance for it.

An Aviva spokesman says: "Obviously bike insurance will cover you for any theft or damage, but much better not to go through the hassle of dealing with the loss of your transport in the first place. And remember insurers do expect your cycle to be properly secured – and that means locked to a fixed immoveable object – unlike the poor security measures used in our experiment."

17 comments

  • Darren
    how stupid, If someone sees a bike unlocked, then they will guess that it is either being watched, or there is some thing strange about it, as no one trusts anyone else anymore, they should have put a simple combination lock on the bike, they would have had more chance then! would have been funnier if someone had of borrowed one of the bikes, and brought it back the next day! D
  • darkspark88
    They got 2 of the 3 bikes stolen. Does that count for nothing? I dislike selective articles.
  • Nobby
    > “Obviously bike insurance will cover you for any theft or damage, but much better not to go through the hassle of dealing with the loss of your transport in the first place. And remember insurers do expect your cycle to be properly secured – and that means locked to a fixed immoveable object – unlike the poor security measures used in our experiment.” So it will NOT cover you for ANY theft. It will only cover you in cases where you have taken action to make sure it is not stolen. A decent lock is better than a bike insurance policy any day.
  • Gunn
    Why would they need to do a test to prove stuff gets nicked, don't they get claims. And surely if the company that did this found out the bikes were still there, they'd just ask the coffee boy to go nick them. win win.
  • The B.
    I notice they didn't try South London, Balham's always a good one, it'd have been gone in 10 minutes.
  • Al
    @darkspark88 - selective articles are almost as bad as selective readers. If you'd read the article it clearly states they left bikes at 'the top five hotspot theft locations'. 3 of the 5 bikes were stolen ... not 2 of the 3.
  • BobF
    Basically, you have to have a cut chain and witnesses and a police report to claim at all, otherwise it will be deemed to have been "improperly secured". Whats next, blister insurance so you can claim when you buy the wrong sized shoes?
  • Alexis
    They should have left them in front of my flat. My housemate got his brand new £400 bike nicked and then found it advertised on Gumtree. What did the police do? Fuck all. Next day he got a letter saying condolences for his loss and that al lines of enquiry had been closed. What? they rang the number and it was engaged. I doubt they even did that. You could not get an easier crime to solve. So his insurance company paid out. Let this be a lesson to you all. NEVER REPORT ANYTHING TO THE POLICE. And if you're an insurance company. THINK OF THE MONEY IT'S COSTING YOU ALL THANKS TO THE BRITISH CONSTABULARY.
  • Howard M.
    Kids are passing their GCSEs so easily because they've made them so easy now. The leaked questions were laughably easy. Easy.
  • darkspark88
    @Al - I meant to say 3 of the 5, but not reading the article, you would have believed that all 5 were not stolen. I did read the article for your info.
  • Chris
    @Howard Moon I have to agree with you on that one. I live in Northern Ireland and we use a different exam board for the majority of our subjects (ccea). When I was studying for mine last year I heard that a watchdog was complaining to a few english examining boards for having too many multiple choice questions in the science papers, we didn't get any multiple choice questions at all. I find it funny that every year Northern Ireland does the best in the UK yet has the hardest papers.
  • Joff
    Who are Aviva? Never head of em.
  • KIT
    @Al - granted 3 of the 5 bikes were stolen rather than 2 of the 3 as darkspark put. However 2 out of 3 = %67 and 3 out of 5 = %60 hardly a large difference
  • The B.
    @Joff, Aviva = Norwich Union rebranded (because the way to weather a financial crisis is to spend millions on re-branding apparently)
  • Aviva B.
    [...] PR stunt, on behalf of Aviva, hoped to stress the importance of taking out bike insurance. Bikes were left around Londonin the hope of being stolen but thieves failed to show [...]
  • Julieann M.
    To be a profitable nursing assistant, an individual must be a crew player who is able to get orders well. They must furthermore be emotionally secure and also have a great offer of patience.
  • LanceVance
    @ Julieann Mcdunn Have you you been shmokin to much weed?

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment