Elevator company stumbles into Nazi blunder
So you're a well established and award-winning manufacturer of commercial and residential elevators and escalators. Your company name is Schindler UK. What address should you choose for your website?
There's got to be some memorable website name for a company called Schindler that builds lifts, but you wouldn't want to go for the eye-bleedingly obvious option, for fear of causing offense or making the lives of two-bit satirical consumer sites like this far too easy, right? Nope, that's exactly what you do:
There's a sequel in there somewhere - perhaps the untold story of how Oskar Schindler saved thousands of Jews by installing an Inclined Moving Walk Schindler 9500-10. It's all yours, Spielberg. Just film it in colour this time, will you? The black and white stuff was a little depressing, to be honest with you.