Asombro! Consumer champ Len Dastard praises Additions Direct

6 April 2011

Hola de nuevo, my flock of Bitterwallet fans! I must apologise for keeping a low profile at the moment.

While I may be a real-life litigation executive posing as a fictional Mexican wrestler, I am finding myself on the run from the Muerto Cráneo - a vicious gang of pimps and druglords from the border towns of El Paso. It isn't safe for you to follow, mis hermosos ángeles. There are eyes everywhere.

Please know I still love you, and will return.

In the meantime, a quick tale about a recent wrestle with Additions Direct. Sirs, you may be rapscallions to a man, but I take my sombrero off to you in this instance. You have done the right thing and honoured a contract following orders made by our friends over at HUKD.

Additions Direct promoted a Logitech G510 Gaming Keyboard for just £38.95 - Amazon were selling the same keyboard for £85. It was a possible misprice, although were offering the same product at the same price. The use of voucher codes brought the price down even lower, but many HUKD members agreed the price was excellent without them.

Additions Direct didn't cancel the orders they received, but went ahead and contracted with the customer by dispatching the item - except it was a different item and not the one bought by the likes of HUKD member birdyoyuk. This was a similar issue to the one we recently experienced with Tesco Entertainment.

Once more we were gearing ourselves up for further letters, when Additions Direct realised they may not get away with what they were attempting; Additions are now sending the correct item to customers, to honour the orders received.

We'd still like to hear from you if you've ordered one of these items and not received it. Contact me, Len Dastard, at [email protected]


  • Sawyer
    Am I right in thinking that Additions could have simply cancelled the contract if they wanted, based on the fact that the product was mispriced and they don't have to honour mistakes? So they're doing something good rather than just fulfilling their legal obligations? I read about a similar complaint in a popular computer magazine, where a chap had purchased a £300+ printer for a mispriced £50. The company tried to refund his money, but he was trying to claim that he was legally owed a printer with all the specs of the advertised model (8" touchscreen, bluetooth, etc.).
  • Len D.
    Hi Sawyer - it really depends on what is contained in the Terms and Conditions for the individual retailer. Usually the retailer will say that the contract is complete once the consumer has purchased the item, the retailer has accepted this offer (taken their money) and finally when the item is despatched. Therefore if they have sent an incorrect item then they could possibly be in breach of contract as it is not what was contracted. Once the item has been despatched they have no recourse to ask for the item back or take from the consumer any further money without the consumers authority. I think that the chap in the computer magazine was trying it on. I have read many retailers T&Cs and it is VERY rare that they say the contract is formed once they take payment. Did the chap get what he wanted?
  • Sawyer
    Cheers Len, all is clear now. Thanks for the explanation. If I remember correctly, all the chap got was his £50 refund and an apology, and the mag didn't take his side either.
  • TimB
    It also depends on the price. If it's so low as to be obviously a mistake (like your £50 printer) then the retailer doesn't have to honour it. However, half price or even better offers are fairly common, so £40 for an £85 keyboard isn't a particularly obvious error. Of course, before they sent the wrong item, Additions would have been perfectly entitled to say "Nah, sorry, we changed our minds". After they've sent the wrong item though, they have clearly, by their own T&C's, entered into a contract which the buyer has the right to insist they conform to.

What do you think?

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