Asda streamlines internet presence
However from February, 80% of the Direct stuff will be merged into the grocery site, while George.com will remain the home for all your fashion needs, but will become the online lifestyle store bolstered with no doubt matching towels, toys and pleasing-but-fragile cushions.
The Direct site especially triumphed with deals in stuff like books, garden bits and bobs as well as white goods, like electrical cleaning solution providers such as the washing machine.
This follows Sainsbury's announcing similar last month, with streamlining its non-food into their grocery site.
Asda chief executive Andy Clarke said: “We’re creating an online experience that logically fits with how our customers want to shop and focuses on the areas that our customers love. Ultimately, we want to give more people access to the price, quality and style that we are famous for.”
There's that dreaded 'experience' again.
“In what is still a challenging market, I am delighted that we are able to make an investment that will not only step on delivery of our strategy, but also bring new and convenient ways for our customers to shop with us,” Clarke adds.
The company are also hoping to boost online sales by launching the first fully automated click and collect points in the UK, which should roll out in London and the South East from early 2015.