ASDA prices are cheapest or they'll refund the difference. Except when they don't.
ASDA have been having a jolly old time of it of late, what with Tesco ending up with goo all over their faces in the Double The Difference cottaging scandal*
However, it appears ASDA are not the blemish-free characters they would have us believe. It appears their price check isn't always worth the paper it's printed on.
As reported by the BBC yesterday, ASDA are denying claims for a refund where products are found cheaper at one of the other main four supermarkets (Tesco, Sainsburys, Morrisons and Waitrose) on the most tenuous of grounds. Examples such as pasta not being allowed as the Sainsbury's packet referred to 'egg' pasta, or tomatoes not stating their size are daft enough, but when tins of kidney beans are rejected, not for being a different size tin, or weight, but for the exact shade of red, the word ridiculous seems more appropriate.
A quick check of ASDA's website reveals a few more examples of products that are clearly not comparable:
> ASDA Bananas by weight vs. Sainsbury’s Bananas by weight – These products aren’t comparable because Sainsbury’s bananas are Fairtrade whereas ASDA’s are not.
> ASDA leaf spinach 1kg vs. Tesco leaf spinach 1kg – These products aren’t comparable because ASDA leaf spinach is chopped whereas Tesco’s is the whole leaf.
> ASDA Lean steak mince 500g vs. Tesco Beef Steak Mince 500g – These products aren’t comparable because the ASDA steak mince is lean (lower fat content) whereas Tesco’s is regular (higher) fat.
> ASDA Little Angels Cotton Soft Baby Wipes (80) vs. Sainsbury’s Little Ones Eco Baby Wipes (72) – These products aren’t comparable because Sainsbury’s wipes are biodegradable whereas ASDA’s are not.
> ASDA Paracetamol Tablets (16) vs. Sainsbury’s Paracetamol Capsules (16) – These products aren’t comparable because ASDA’s are tablets and Sainsbury’s are capsules.
> ASDA Thin & Crispy 10 inch Meat Feast Pizza (341g) vs. Tesco Thin Crust Pepperoni Pizza (310g) – These products aren’t comparable because the ASDA pizza has a larger variety of meat on its pizza while the Tesco one just has pepperoni.
But we think BitterWallet readers can do better. What is the most identical product you have had refused under the ASDA price check guarantee? A bag of grapes that were more lime green than olive green? A packet of washing powder with 20% extra free? Streaky bacon with more than the standard number of streaks?
And don't worry if you don't happen to have any supermarket receipts handy- join in with the latest trend. Womblers (verb= wombling) lurk around self service tills in Tesco, Sainsburys etc waiting to rescue forgotten or discarded receipts from slapdash shoppers and give them new life in a Price Check...
* this wording might make the story sound slightly more interesting than it actually is. Depending on whether you like that sort of thing.