ASDA Direct's baffling free delivery offer - what does it mean?

It might be a simple case of missing punctuation, but we can't quite figure out what ASDA are telling us here. Avid Bitterwallet reader Lewis is equally confused:

Whilst browsing Asda Direct I noticed an advert for collect in store - of you collect an order in-store that's over £25 you get free delivery. That's an oxymoron, surely? Free delivery on something collect and presumably deliver back to yourself. Bargain!

Bitterwallet - ASDA Direct - collect in-store

Does that mean if you order something under £25 you can collect it and still pay delivery? I was scared to search their website in case they charged me for browsing their terms and conditions.

We've had a peek at the terms and conditions but can't find anything concerning this. It's blowing our minds - it's probably something utterly obvious but we can't see it. What does it all mean, dear reader?


  • Darren
    If you spend any amount of money on the website, you have to pay for delivery, regardless of whether you pay £1 or a £1000, you have to pay delivery... however if you spend over £25, you can have it delivered to the store completely free of charge.. rather than spend £4 on P&P.
  • STC
    And, while you're at it, why would you bother to look at the ratings of their top-rated products? I'd guess they'd all rate pretty high.
    It makes perfect sense to me? Jessops and their online photo processing thingy do a similar thing.
  • Rachel
    I guess it's that they'll bag it up for you in-store and you can collect it there. Either that or, like the co-op, if you spend over £25 on your shopping in store they'll deliver it to your home for free.
  • Lefty
    My Take on this is: You go to Asda on a bus or bycycle........ You spend £25 or more on your products....... You go back home again on a bus or bycycle........ Asda deliver your purchased products later on in the day......FREE I don't know why they would suggest selected items and stores only, 25 quid is 25 quid..... very confusing????
  • Darren
    @ Lefty... because only certain stores can take online orders and have a Asda Direct desk... Tescos are the same, they have a Tescos Direct area, I spend X amount and then they send me an email telling me its available to pickup from my local store, only thing is is that Tescos is free instore pickup on everything on there website.
  • Darren
    also it cant be selected Items, as the T&C's say anything over £25.
  • Lucy
    I recently ordered a product for £10, i had to pay £4.95 delivery whether I had it delivered to the store to collect or to my house. This makes no sense whatsoever as surely you should not have to pay to get it delivered at the store...
  • Chris H.
    Tesco do the same thing, there is a charge for delivering the items to the store you'll be collecting them from. I expect the online sides of both stores are run completely independently of the physical stores, so if you order a bike online which may very well be on a shelf in your collection store, they'll still send one out from the 'online' warehouse. Think of 'online' as a store in its own right. It'll cost them to ship the goods from the online warehouse to the physical store, probably a lot less than it'd cost for home delivery sure, but there's still a cost involved. That said, I don't think its particularly fair to charge customers for something which is, in most cases, less convenient.
  • Mark
    The 'Direct' items are probably coming either directly from the manufacturer or from a separate supplier so there is a cost in getting the item to an Asda store. Asda will waive this cost if you spend over £25. It is very confusing though.
  • jones
    As others have said, its exactly the same as countless other shops schemes, get it delivered to the store for free or to your house at a cost. No, they don't go around picking it off the shelf - it gets sent to the store (hence why its called delivery to store....).
  • TheillegitimatesonofGunn
    How do you all you people think that your items get delivered to your store for you? Via teleportation? Of course not! These items have to be specially ordered for you and then delivered physically. Seriously
  • Ows
    Why not just drive to Asda, buy it, and drive home? Surely less hassle?
  • jones
    I don't shop at Asda, but I'd assume its because the whole point of Asda Direct is to sell a wide range of products that wouldn't fit in its stores.
  • maureen g.
    if this thing is anything like the glasses i had made at asda in sheffield,even though they had not been properly as i could not read throgh them the manageress insisted that i could read through them,i eventually got them made elsewhere and yes i can read with them now.
  • PM
    Why do yo upay delivery for them to take their own stock to their own store?
  • essjay
    if i order my shopping for thursday when do i pay for it??? now or when i get delivered? thanks
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