ASA rap BT over Infinity broadband claims
Good old BT (we’re being sarcastic there) has had the back of its hand slapped by the tough guys and gals over at the ASA again, after four complaints about adverts for its Infinity broadband service were upheld. The ASA has said that the ads, which were featured in the press and online, should be put in a big bin and burned.
Among the complainants were Virgin Media, who kicked off mightily at BT’s claim that the ‘superfast’ Infinity package was ‘unbeatable’. As we all know, only Superman is unbeatable, and the ASA agreed that the claim could not be substantiated by BT.
Additionally, BT’s boast of their ‘unbeatable’ speed was also deemed to be a load of old baloney as the ads failed to state that it was only available within certain broadband packages. COMPLAINTS UPHELD. CASE CLOSED.
We await the results of our complaint over the use of a creepy student bastard in the latest series of BT’s telly ads. Watch this space….