ASA mauls purveyors of gross advertising stupidity
EXAMPLE OF STUPIDITY NUMBER ONE: Citroen have had their wrists slapped after putting together an advert that caused people to have fits. The ad included flashing images with the word ‘Yes’ flashing repeatedly (pictured, without the flashing). Ten people objected to it, with some reporting the onset of symptoms associated with photo-sensitive epilepsy, while one viewer reportedly suffered a fit. Nice one Citroen – if you’re going to hypnotise us, why not cure us of our chronic agoraphobia instead?
EXAMPLE OF STUPIDITY NUMBER TWO: A YouTube advert for 12A-rated movie Abduction, including scenes of violence (and mild peril) with shooting, punching and a man kicking through a glass window. Which in itself isn’t all that bad, but when it’s placed ahead of a kids animation called ‘The Duck Song’, well, that IS pretty bad.
The film’s maker, Liongate tried to excuse their behaviour by saying that they expected it to be only seen by over-13s as that is the age that YouTube asks users to be. That’s an excuse as bad a cruise ship captain saying that he fell into a lifeboat if you ask us. In other words, reprehensible. The ASA has given Liongate a Chinese burn.