As two foreign competitors announce major UK launches is the future grim for DSGi?

22 October 2008

We've been living in a pretty dire big box situation for years now. The electronics market has been pretty much dominated by DSGi with their Currys, Dixons and PC World sub-brands. The major competition has come been from the other big player Comet but in reality they have not offered an aggressive fight in either customer service or pricing.

The fight is just about to start though. Best Buy have joined up with CPW and have just confirmed a major launch of over 100 stores. These big box stores will be similar to the US counterparts with over 30,000 square feet of electronics and computing.

This offline attack is combined with a renewed battle in the online front. French giant CDiscount is preparing an imminent UK launch where it will fight for a piece of the online spend against DSGi, Comet, Amazon and

So is the future grim for DSGi? Considering they announced in September that like-for-like sales had dropped 7% in the UK and Ireland it does not look good. Although the DSGi brands have been quick adopters in the online space they have not enjoyed the same reputation for pricing as rivals Amazon and Play. This reputation combined with the attack on the high street from Best Buy does not bode well.

From a consumer perspective it looks like we may all have a very good 2009! Best Buy is an aggressive price leader in the US and there is no doubt they are going to work hard to beat the UK incumbents on both the price point and service levels. It will be enjoyable to see Comet and DSGi scramble to fight for our electronics and computing spend.


  • mcozio
    and what about electro world poland ? will dsgi plc sell central europe markets ? who will buy ?
  • Paul Nikkel EDITOR
    Are you thinking they will sell off the Dixons/Currys/PC World/PC City brands and focus on Eastern Europe? I don't know much about the dominance of Electro World ... is it big?
  • mcozio /.
    I think that faster DSGI sell Estern Europe 34 markets ( Electro World in Poland - 7markets )) and focus on UK - not to lose local position. It would be nice to know if I am going to lose my job :D
  • Paul Nikkel EDITOR
    Well hopefully you don't lose your job! Maybe you'll just end up working for Best Buy ;) I didn't know of the DSGi Electro World brand (Greece, Poland, Turkey, Czech, Hungary for those interested) before. So thanks for teaching me!
  • mcozio
    I see 600 tech guy engineers (support arm of dsgi) are to be made redundant on 12th December

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment