Argos buys Alba/Bush brands, confuses everyone

29 November 2008

The Argos (parent company Home Retail Group) purchase of the Alba and Bush brands has been widely reported but there seems to be a swathe of confusion about what actually happened (see this article from FT and try to sort out what's what). So here's Bitterwallet's skinny on what went down.

1. Argos has bought the brands Alba and Bush (really just the Alba/Bush trademarks/IP) for £15.25m. This gives them the right to use the names on consumer products in the UK.

2. The parent company (Alba Group) that used to own Alba/Bush will now have to rename itself Harvard International plc in the UK. The company Alba was founded in 1917 but was bought out by Harvard International in 1982. It then changed the name to Alba Group when it floated on the LSE in 1987.

3. Alba Group will still own the Alba and Bush brands in Australasia.

4. Alba Group will still own Goodmans, Grundig, Sonetik, and Ministry of Sound Audio.

So the total sum effect on your life? Zero. Bush and Alba were already white label consumer goods so it's doubtful you will see any difference in quality or manufacturing. It's sad to see an iconic brand such as Bush disintegrate to being a white label product but that's modern marketing for you where the brand is considered to be worth more than the product itself.

[Telegraph]

5 comments

  • Jeezey
    Why would anyone by brand names like Bush and Alba? These brands have been at the bottom of the heap for many years prducing cheap, crappy electical goods. Seems like a waste of money to me; its ublikely Argos wil be able to push names like these up the quality regognition scale. then again, I suppose tehre's always a market for junk.
  • Paul Nikkel EDITOR
    Yeah I think they are buying it purely for low-end cheap connotations it has. I doubt they are going to make it any better quality.
  • Anonymous
    Argos have been selling these brands as the bottom of the heap cheap, crappy electrical goods for years so I guess they can now cut out the middle man and save a fortune.......
  • Consumer S.
    You realize therefore significantly with regards to this subject, made me in my view imagine it from a lot of varied angles. Its like women and men don't seem to be interested until it's something to accomplish with Girl gaga! Your personal stuffs great. Always deal with it up!
  • robert
    hi if you own bush i have been trying to buy a remot control for bush dvd player 3081 can you tell me where i can get one cant find phone number for bush alba otherwise i will have to scrap mit????????

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