Argos and Homebase: together at last

1 May 2014

argos aliens Argos and Homebase are to JOIN FORCES.

Well, not quite, they're not changing names to Argbase or Homeos or anything, but there will be Argos concessions in 20 branches of Homebase across the UK.

There are also plans to open small convenience versions of Argos, as the fight against the likes of Amazon intensifies.

Both Argos and Homebase are owned by Home Retail Group, which unveiled the plans for the new stores as it reported annual results.

In his first results since replacing Terry Duddy as chief executive, John Walden said that Argos is looking to use its high street stores as a “strategic advantage” in the fight against Amazon: "We’d like people to think lockers [Amazon collection points] don’t make sense compared to small stores."

Argos has already trialled six new-look "digital concept" stores (We think this stands for "they have computer terminals in them") and there are plans to open another 25 of them in the next year.

In addition, Argos is planning to introduce a smaller version of its traditional wrist-breaking mammoth catalogue.

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