Are cinemas looking to drop 3D prices and raise 2D prices to cover costs?
If you’re the type of cinema-goer that is unimpressed by the 3D craze and chooses to save money by watching your favourite movies on the big screen in good old 2D, you could soon feel some actual 3D steam coming out of your ears. That’s because moves are afoot to raise the prices of 2D screenings and drop the price of the 3D equivalents, leading to a more standardised range of pricing.
It’s in the early stages of happening over in the USA, but you can be sure that it’ll magically float across ‘the pond’ before long, infecting our own cinemas and causing us to want to spew into our popcorn. Or something.
Writing in Screen Trade Magazine, Spotlight Theaters CEO Joe Paletta says that cinemas will soon eliminate the premium charges on 3D movies and subsidise the potential loss by hiking up 2D screenings. It’s a nice way of trying to nudge consumers towards using the massively expensive 3D technology that they’ve all invested in.
Alternatively, you could just stay at home and play Pong. It’s your life.