Are Amazon getting ready to open actual stores?
They’ve built their success on being invisible, with contact only permitted via a mysterious website, but now Amazon are said to be pondering the idea of opening an actual bricks-and-mortar store, one that humans will be allowed to go into, enabling them to look at and touch stuff. It seems improbable but it could definitely be happening.
‘Sources close to the situation’ say that a pilot Amazon retail store will open in Seattle in the next few months. Rather than being a mahoosive affair, it’ll be more of a ‘boutique’ type of shop, emphasising the sale of Amazon Exclusive books and of course their Kindle e-readers and Kindle Fire tablets, along with accessories for the aforementioned hardware.
As it’s only a pilot and is based halfway around the world, we’re a long way off from seeing Amazon stores in the UK but if it proves to be beneficial for them, there’s little doubt that they’ll spread across the known globe like a rash. We might even see a collection point service, where you’ll be able to pick up items that you’ve ordered online at your leisure.
Sort of like a really slow-moving Argos.