Well not anymore they aren't, they are quite literally back. Back. BACK.
Indeed, the entertainment retailer has been apparently winning shoppers from the supermarkets, according to entertainment industry data findings.
The retailer grew its share of CD, DVD and video game sales in the UK from 13.6% to 14.7p% in the 12 weeks to July 6, allowing HMV to reclaim second place in the market from Tesco.
These latest show that although HMV’s market share has fallen slightly year-on-year from 15.1% to 14.7%, which is primarily due to store closures, it grew quarter-on-quarter.
Which is all good karmically, seeing as it was the antics of the supermarkets that caused most of the collapse at HMV in the first place.
The remaining 125 HMV stores are now said to be very profitable, but also this could also be down to supermarkets not really giving much of a shit about CDs and DVDs like they used to, with most of them relying on guaranteed sellers such as Now compilations and Ed Sheeran rather than focusing less on Top Ten-oriented acts.
Amazon still remains the largest entertainment retailer in the UK though, with its market share growing from 20.2% to 21.8% during the 12-week period.
They might see even more success if they think about reducing the cost of albums though...