Amazon has the most social influence

31 October 2014

amazoninstant A Top 50 detailing the brands with the most social influence has been topped by that Amazon.

The Klout Top 50 was compiled using data from the Interbrand 2014 Best Global Brands Report and corresponding Klout scores, had Microsoft as close second followed by MTV, Google and Facebook.

The chart was based on how the brands engage socially with their client and user-base and lots of other types of factors, although ignoring 'not cool taxwise' as a factor.

Katy Keim, CMO of Klout owner Lithium, said: “The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them. However, this is also a wake-up call for the brands that are not on the list to understand that without social they lose.”

Get her.

Shall we look at the whole list with their Klout scores then?

1.)  Amazon 98.86
2.)  Microsoft 98.85
3.)  MTV 98.32
4.)  Google 98.04
5.)  Facebook 97.94
6.)  Intel 95.94
7.)  Nintendo 95.04
8.)  McDonald’s 94.74
9.)  Ebay 93.82
10.)  Ford 93.19
11.)  Sony 93.06
12.)  HP 92.38
13.)  Chevrolet 92.36
14.)  Coca-Cola 91.99
15.)  Thomson Reuters 91.89
16.)  General Electric 91.37
17.)  Nike 91.22
18.)  Honda 90.94
19.)  Pizza Hut 90.94
20.)  Audi 90.75
21.)  Adidas 90.00
22.)  Adobe 89.90
23.)  Nokia 89.84
24.)  Goldman Sachs 89.67
25.)  Tiffany and Co 89.60
26.)  Budweiser 89.56
27.)  Porsche 89.22
28.)  Apple (AppStore) 89.19
29.)  Shell 88.94
30.)  Pepsi 88.80
31.)  SAP 88.59
32.)  American Express 88.50
33.)  Louis Vuitton 87.76
34.)  MasterCard 87.42
35.)  Oracle 87.14
36.)  Gucci 86.75
37.)  Morgan Stanley 86.65
38.)  Burberry 86.04
39.)  Accenture 86.01
40.)  Caterpillar Inc 85.27
41.)  3M 85.20
42.)  John Deere 83.53
43.)  Starbucks 83.51
44.)  Sprite 83.22
45.)  Gillette 83.03
46.)  Zara 83.02
47.)  Heineken 82.81
48.)  Gap 82.76
49.)  Disney 82.39
50.)  KFC 81.76

1 comment

  • dvdgremlin
    This is simply the largest companies with the biggest footfall and advertising budgets showing that they have. It's a who's who of those companies that employ their staff on minimum wage and zero hour contracts where they can and dodging their tax commitments in the countries that they trade in. Oh, look, it's another multimillion company declaring that they made a loss.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment