Amazon brings frustration-free packaging to the UK
If you've visited Amazon.co.uk today, you'll have noticed their homepage has been replaced by an announcement concerning the arrival of "frustration-free" packaging in the UK. A handful of best-selling items have been stripped of their clamshells, their wire-ties and their metres of thick cardboard inserts, and replaced by"smaller, easier-to-open cardboard boxes":
Great news! Well, sort of. The only "best selling" products included in the scheme are mostly USB cables and CDRs, so still expect to swear like a sailor come Christmas morning. It's also disturbing news for those fearing that founder and CEO Jeff Bezos has been executed by an organised crime syndicate based in Chicago (admittedly nobody was conerned about anything of the sort) - frustration-free packaging was rolled out by Bezos in the US this time last Christmas, meaning that despite his digital signiture on the homepage, he wasn't required for this launch and so could very well be dead.