All hail the Richard Branson ice cube....
Here’s a pretty good reason NOT to upgrade to upper class the next time you fly with Virgin Atlantic – there’s every chance that your complimentary drinks could be ‘enhanced’ with an ice version of the airline’s fuzz-faced founding father Sir Richard Branson.
Yes, it’s your actual Richard Branson ice cube and high-end flyers can now have a couple of them dropped into their drinks in a move that will almost certainly deter passengers from dropping acid before they get on the plane if nothing else. Apparently the ice cubes were created by four skilled designers over a period of six weeks – and how lucky we all are to be able to enjoy their efforts.
Virgin Atlantic’s chief executive Steve Ridgway crowed: “While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. Now he is able to join our guests "in spirit" on one of the upper class cabin’s first flights as they raise a toast to their trip and the exciting times ahead.”
We await Ryanair’s response – peanuts carved into the shape of Michael O’Leary? Only £11.99 a bag?