All hail the Percy Pig ice cream!
If the witterings of people on Twitter are to be believed, there’s only one retail story out there today, and it has sent the tweeting hordes into overdrive.
It’s from Marks & Spencer and it’s this – the Percy Pig ice cream.
Said to taste just like the wildly popular M&S sweets of the same name, they come in boxes of four and could quickly become the biggest-selling thing in Britain since Elton John’s Princess Diana single – if Twitter is any kind of gauge.
If you’re wondering about the lollies in the pic, they’re Colin The Caterpillar, but no one seems to give a flying shite about him.