Aldi hits record profits
The supermarket has seen sales grow from £3.9 billion to £5.3 billion since 2013.
This is a combination of market share increasing, a summer of offers and competition and people generally fed up of Tesco and the like.
The supermarket has also rejigged it's fresh food areas and brought in upmarket vibes with new ranges.
Aldi UK’s pre-tax profit rose 65% according to the Financial Times, to £260.9 million in the year to December 31 2013.
Tesco meanwhile has announced their third profit warning in as many months after Britain’s biggest retailer overstated its first-half profit by £250 milion.
It's not looking too good for Sainsbury as they're about to announce a grim tale of decline and sales later this week.
Roman Heidi, group managing director of Aldi UK, said: "We keep prices constantly low while keeping product quality consistently high, which is exactly what shoppers want.
"They had become used to thinking you have to pay more for better products. We’ve shown them this doesn’t have to be the case."