Airmiles threaten to close accounts to drum up business
Christ. Talk about scaring the money out of your customers. Call us a bunch of miserable cynics - plenty have - but in our opinion this is one of this most desperate tactics to drive business we've seen.
Airmiles have sent a letter to nearly two million customers stating that if they don't collect any miles in the next six months, their accounts will be closed and all miles previously collected will be lost. Seemingly there's a clause in the terms and conditions that states accounts can be shut if there's no activity in a two-year period. Of course it's never been an issue until now, just another innocuous rule that only counts when it suits the company in question.
Plenty of people who've bought into the Airmiles way of thinking - there are some six million customers in the UK - may not have been concerned with collecting them recently, given that you can't eat them or use them to pay the gas bill when the redundancy money runs out. Don't they know there's a recession on? Well yes, and Airmiles is suffering as consumer spending plummets. Just as well then, that thousands of customers who received a letter have panicked and begun buying products and services that accrue miles, according to a spokesperson.
Rubbish. Next week, the UK automotive industry announces that a new car cures cancer. Bang it up your arse.