A nation mourns as Jamie steps out the Sainbury's kitchen
Grim news, middle-class people - Jamie Oliver will no longer be your voice of reason in the supermarket aisle. Everyone's favourite chef called Jamie Oliver has announced he's parting ways with Sainsbury's after 11 years of deceiving a nation into thinking it can cook.
After 100 commercials, our hero's final outing will be the supermarket's Christmas campaign. But fear not, world. Jamie is intent on making our lives tastes a little sweeter, and will use the time to concentrate on his social projects to improve the quality of our food and diets.
Let's recall the cheeky-cheeked scamp's success so far: