£599 sim free iPhones available from play.com. Let's all buy one (not)
Sim free, unlocked iPhones were going to come sooner or later in the attempt to flush out 3G iPhones, legal or not. So it should be no surprise that Play.com has jumped on the bandwagon, officially being the first in the UK to legally sell unlocked 3G 8GB and 16GB iphones before the launching of Apple's 3rd gen iPhone this Summer.
Except that at a whopping £549.99 for the 8GB and £599.99 for the latter, is anyone going to buy one? At $900, that makes this a comparatively cold deal especially when the Americans get the no-contract AT&T iPhone for $599.
And what's going on exactly? Is this a move on Apple's part to rid of excess stock, or is Apple finally relaxing and encouraging SIM free sales? Of course not. While Steve Jobs still runs the show, there is unlikely going to be a change of heart. So how are official sim free phones available, albeit the ridiculous price?
Play.com explains on its listings: "This is a genuine Sim Free mobile phone and therefore unlocked to all UK networks. It is not unlocked from a UK or European network and is available due to EU legislation ensuring the sale of sim free mobile phones. Comes with a full manufacturer warranty."
So there's our answer, in the form of EU regulations, ensuring that sim-free mobile phones are available to all networks. The SIM free iPhone will be available through Play.com from this Friday, March 27. And FYI, ITProPortal also points out, there is a 5 percent discount method on HUKD initially made available for RAC Members that you can use. But at the price of £599, I'm going to stick to my 1st gen iPhone for now and just wait and see what the 3rd gen is going to be all about. Not long now!