1 in 2 letters delivered by Royal Mail are junk
Royal Mail head-honchess, Moya Greene, has stated that, of the 54 million items that they deliver to our homes every day, around half of it is junk. And worse still, she added that she hopes the Royal Mail increase the amount of marketing spam it shits through our letterboxes as it is a "very important" part of what the company does.
Someone go on The Apprentice and market a paper-shredding letterbox, post haste.
Basically, as people send fewer letters (or, "addressed" letters), "unaddressed" letters rose to 1.6 billion.
Greene argues that delivering marketing piddle is an increasingly important revenue stream for the group, as it brings in £1.1 billion for the Royal Mail last year. Sod how irritated it makes you, they need to make money.
She said: “If you add mail to a national [ad] campaign... you will find that the pound that you spend on the mail portion will give you a return on advertising spend of £3. This is the reason why even great advertising companies like Google and great blue chip automobile companies like Rolls Royce will use mail because a creatively designed personalised piece of advertising... is a very persuasive form of advertising. And businesses need advertising to grow.”
Just think of that when you're swimming through Capital One envelopes to your front door.
Robert Rijkhoff, founder of the Stop Junk Mail campaign, said that people wanting to opt out of junk mail "just give up in the end," because the process is too confusing and time consuming.
As we stand, a company that is funded by taxpayers, are more than happy to make money on a practice that annoys customers who are using them less and less. Great deal eh?