Vauxhall electric car ad banned for telling porkies
Electric cars! They're going to save the world aren't they? Yeah. Course they are. Anyway, some people want in on the electric car revolution in their bid to feel a little better about being a lazy sloven with increasingly weak knees.
With that, the car industry is going mad to show you their electric wares. However, in the case of Vauxhall, when they tell you about their electric car that has a 360-mile range, it all seems a bit to good to be true.
That's because it was. You see, the electric batteries in the Vauxhall Ampera actually only do 50 miles and if you want to do more, you'll have to stick some petrol in it. Rather misleading to say that in an advert, right? Well, that's precisely why the ASA have charged them £30,000 and banned the commercial that says that.
The Advertising Standards Authority said the car firm should have been more upfront about the use of the petrol engine which kicks in after your piddling battery has died, but Vauxhall claimed that the Ampera is a truly electric car because the petrol engine only acts as an on-board generator for the electric motor. BUT IT STILL USES PETROL.
The watchdog said: "We considered that throughout the ad the emphasis was on the fact that the car was being driven electrically, and that most viewers would not understand that the car was in some circumstances being powered by electricity generated with a petrol engine. Because it did not clearly explain how the vehicle worked in extended range mode, we concluded that the ad was misleading."