Thinking of driving carelessly? Look into the blood-crying eyes of a child and think again.
Here in the UK, our anti-drink driving and anti-speeding ad campaigns are seen as pretty near the knuckle, with graphic scenes of accidents par for the course. But they’re nothing compared to the fucked-up shit that the New Zealanders come up with.
As part of a past campaign, this leaflet (pictured right) featuring a squashed child was attached to the windscreens of motorists parked in the vicinity of schools, as a warning about what could happen if they let their concentration lapse.
Now, in addition to this slightly terrifying anti-drink driving ad, the powers-that-be have pulled off their most dramatic piece of work yet – a billboard starring a kid who cries blood whenever it rains. Seen to be believed people, seen to be believed.