Taxi advert shows cabbie running over a cyclist

2 February 2015

There are bad cyclists. There are bad drivers too. When you mention either, people from either side start screaming at each other, before someone spoils it all by mentioning road tax and immediately forfeiting the argument.

Worse than both camps are people who work in advertising and, combining the war between motorists and cycling enthusiasts, one advert has appeared which is in rather poor taste indeed.

Basically, we see that a taxi has run a cyclist over. Y'know... because people getting hit by cars is funny in 2015?

taxi advert

Westminster Insurance ran their commercial in the latest copy of the Licensed Taxi Drivers Association Magazine (a thrilling read which covers 'ice breakers for when you want to indulge in small talk with someone who has their headphones in' and '10 anecdotes about drunken customers you've had') which advises that cabbies have cameras fitted in their taxi, so they can get a 10% discount on their insurance.

To convey this message, the accompanying image shows a cyclist lying on the ground while being shouted at by a judge alongside: "A fitted camera in your taxi is like having a witness and a barrister permanently with you."

The amount of cyclists that have been killed on the roads of the UK, this advert will surely be a bit of light relief for all those widows and bereaved families! Of course, not forgetting the real victims of the road - drivers who have been a bit inconvenienced by someone on a bike.

Either way, the funny thing here is that these cameras can convict drivers, as well as cyclists. Maybe it would be a good thing if everyone on the road got rigged up with cameras, like we've seen in Russia.

TOPICS:   Motoring   Advertising

9 comments

  • Steve O.
    Obviously I'm a bit of a dick for pointing this out: he's clearly not a judge, but a barrister. The clue is in the advert headline.
  • Mad B.
    "not forgetting the real victims of the road – drivers who have been a bit inconvenienced by someone on a bike" Yeah, like the twat on a bike who comes out of an alleyway - straight onto the road without warning, smacks into the side of your parked car - punching a hole in the metal skin of the door - AND BLAMES YOU!!! And no - not anti cyclist - I ride when I am well enough; I see plenty of bad road craft and/or manners on both sides; just annoyed at in inference that it is all the drivers fault.
  • Dan B.
    Losing your livelihood (that takes 3+ years to obtain) because of an accident that was not your fault is a serious issue. The point of the advert is someone that looks bad on first glance (taxi driver runs into defenceless cyclist) might not be a representation of actual events.
  • Scared A.
    Mad from Barking, "I see plenty of bad road craft and/or manners on both sides; just annoyed at in inference that it is all the drivers fault." Research has showed that in collisions between motor-vehicles and adult cyclists, the substantial majority were caused by the motorist. It's pretty obvious that the cyclist is going to take greater care, because they're the vulnerable one and will come-off worse. I walk, cycle and drive, and I see bad cycling, and some appalling driving, especially around cyclists. Some motorists really have a dangerous attitude problem around cyclists like the MGIF (must get in-front) mentality. Motorists often seem to think that cyclists slow down motorists, in reality that normally lasts no more than a few seconds, before they overtake to join the next traffic-queue, which is often less than a hundred metres distant. The reality is that what really slows down motor-vehicles is the presence of lots of other driver-only motor-vehicles - mostly private cars. Only a few days ago, I was overtaken dangerously and quite unnecessarily by a driver in a Fiat on the brow of a bridge, a dangerous overtake across double white lines, and how far did it get him? About fifty metres, I caught him within seconds at the next three sets of traffic lights! So his stupid manoeuvre (by no means unusual), gained him no advantage whatsoever. That's why I now video my journeys. Some data Average car occupancy ~1.58 ppv with a single-vehicle rate of 60-61%. Source: National Travel Survey. Around 20% of car journeys are under two miles and 55% of journeys are five miles or shorter and are easily cycled. If those journeys were cycled, roads would be less congested, and demand for parking also reduced. IIRC in urban areas ~40% of traffic is comprised of drivers cruising for parking spaces, all reduced by more cycling.
  • The B.
    Scared Amoeba, "Research has showed that in collisions between motor-vehicles and adult cyclists, the substantial majority were caused by the motorist." What research? And how was the finding of fault arrived at? Did it, perhaps, come from the insurance companies? After all, they're a nice impartial lot, who wouldn't dream of taking the stance "the other party has no insurance, therefore we decided you are at fault so we don't have to pay out" It's pretty obvious that the cyclist *should* take greater care because of their vulnerability, but unfortunately, many cyclists take the stance that they can do no wrong and consider themselves invincible. They take the stance that "it'll be their fault if they hit me, I don't need to look where I'm going" without considering that "it wasn't my fault guv" makes for a really shitty epitaph.
  • Morning B.
    [...] a British ad encourages cab drivers to get a dash cam in case they run over a cyclist. Yeah, like that would ever [...]
  • Father J.
    "...many cyclists take the stance that they can do no wrong and consider themselves invincible. They take the stance that “it’ll be their fault if they hit me, I don’t need to look where I’m going”" This. Push iron riders are unique in that they can take to the road without any training or certification and, as such, many have no clue as to how much danger their piss-poor riding is putting them in.
  • Question
    Cyclists should be made to have some form of insurance and their bikes should have to go through an annual inspection like cars have to with an MOT. They should then have to display insurance and test certificates in arm bands which must be worn while on the road.
  • Father J.
    ^^ +1 I'd also make the incompetent bastards wear hi-vis jackets with a number plate on the back so that they are identifiable when jumping red lights, riding on pavements etc.

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