Speeding video shows 28 kids being killed
Road safety adverts and videos about speeding are often treading the fine line of taste and trying hit the viewer hard with a message that will last.
This week, the Northern Ireland Department of the Environment showed off their video to encourage drivers to slow down with perhaps the most shocking awareness video yet.
The message is incredibly clear - the equivalent of a classroom full of children have been killed in speeding accidents since 2000.
You can watch the video below, but be warned, it does contain graphic content and may distress some of you. Seriously. This is so grim that it would absolutely be the depressing clip shown amongst the laughs on Tarrant on TV.
Mark Durkan, Northern Ireland’s Minister for Road Safety, said: "The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding."
Does the advert go too far? Do you think it is perfect to show the gravity of the situation? Are you jaded by countless horror films and hoped for more blood and limbs swinging from trees?
Get stuck in the comments and let us know.