Petrol price wars kicked off by Asda and Morrisons!
Soon, drivers will see their lives brightened up with dramatic words like 'slashed' as Asda and Morrisons go toe-to-toe in a petrol pump price war!
Of course, these price cuts will only serve to offer brief euphoria; a) From the fumes and b) Before everyone remembers that the UK has to pay far too much for fuel already.
Either way, saving is saving. So what is on offer?
Well, Asda will cut up to 3p a litre off the price of both unleaded and diesel and cap prices at 135.7p for unleaded and 139.7p for diesel. Morrisons meanwhile have decided that they'll reduce prices by up to 3p per litre from this morning as well. It is only a matter of time before the other supermarkets join in.
This comes about after the cost of oil dropped in the past week or so. Normally, British drivers don't see any savings passed onto them, but as fuel prices is a hot topic, the supermarkets know there's half decent PR to be gained from this apparent 'kindness'.
Andy Peake, Asda’s petrol trading director, said: "We always aim to be the first retailer in each part of the country to drop prices when costs are falling and the last to put them up."
Naturally, the knock-on of cheap supermarket petrol is that there'll be more shopping going on in the corresponding stores (so keep an eye out for price hikes in the store while the petrol gets cheaper).