Like the sound of a car that brakes automatically?
Seems no-one gives a monkeys about airbags and crumple zones.
Of course, autonomous emergency braking (AEB) has been knocking about for a few years now, but there's talk of making them compulsory, which will no doubt infuriate drivers.
This tech can slow or stop a vehicle before a crash occurs at speeds of (up to) 50mph. Peter Shaw, chief executive of Thatcham, the motor insurers’ research centre, told What Car!!! magazine that this auto-braking could reduce the number of accidents significantly. They've been doing some maths, too.
Thatcham reckon that fitting all cars with AEB from 2015 could result in 17,000 fewer deaths and serious injuries from car accidents by 2025, and on top of that, it would reduce insurance premiums by 10%. Of course, there's nothing on Earth that can reduce insurance premiums - they'll find another thing to charge you for.
Shaw said AEB, which utilises radar and lasers to detect obstacles and hits the brakes for you if you can't be bothered, "has the potential to be as important a breakthrough as the seat belt in terms of vehicle safety" and added that the Treasury really should be offering £500 subsidies for cars fitted with the technology.
Edmund King, president of the AA, threw his views around wildly: "It is incredibly impressive technology. If you look at things in the past from the seat belt to airbags to anti-lock braking systems, every so often a technology comes along that breaks the mould and is a great advancement in road safety and we certainly believe this is one of the future technologies that will make a great difference."
When driverless cars come in to play, there'll be no need for you at all. You'll be sat at home watching Top Gear while your cars goes off to a supermarket's car park doing doughnuts with it's robot car friends.