BMW to launch car version of Boris Bikes
So what the crap is it? Well, kicked off in 2011, DriveNow is a joint venture with car rental company Sixt. The idea is that it is a 'car sharing' service, rather than the usual car rental business. Looks like BMW have seen the relative success of Zipcar, and wanted in.
Instead of dropping your car off at a depot, DriveNow allows you to leave you car parked in any public space in the local area, so it is a bit like London's Boris Bikes.
Whether Londoners will take to the idea is another matter. Daimler tried the car2go scheme in 2012, but no-one really took to the idea and Daimler found that they failed to find a solution to the "unique challenges" of co-ordinating a fluid network of vehicles and parking spaces. While Boris Bikes are evenly distributed across the city by being picked up and moved by lorries, the shifting of cars is a bit more taxing.
So how do you get on board with this? Well, it is reported that DriveNow customers will have to pay a registration fee, and then, you can drive a Mini around, or the electric i3 car on a pay-per-minute basis. You'll get access to the cars via an app or bank card and your tax, insurance and parking tickets are all included.
Can you see it taking off? It's a growth area in the States and Europe, where households have noted that cars are expensive and that you don't use them as much as you'd like, so maybe Brits will find that this is a perfect solution for the few times they need a car?