Yowza!! iPhone app saves the coupons, saves the world
Not all actors are stupid lumps of meat. Some are quite clever, and some even like computers and stuff, just like normal people. Greg Grunberg, who plays brain-meddling copper Matt Parkman in Heroes, had an idea for an iPhone app, but was just the right side of geeky to not know how to build it. He found some people that did, and the result is Yowza!!.
Wotsit arl aboot? Retailers and restaurants use a CMS to add offers onto the application's database, which combines with the iPhone's GPS to display vouchers relevant to wherever you happen to be. The vouchers are displayed as barcodes which are then scanned at the till. Here's Grunberg to tell us more:
Of course, the app will only be successful if a significant number of retailers pick up on the application, and users get into the habit of eyeballing their iPhone while they shop. That's a pretty big ask, but the big man seems confident. Currently Yowza!! is only available in the US, but there are plans to launch it overseas very soon.